Bord Bia Bloom, Phoenix Park Dublin 2026

Cuisine de France Brings Sweet Success to Bloom 2026

Cuisine de France returned to Bloom in Phoenix Park, Dublin this June Bank Holiday weekend, bringing fresh-baked magic, exciting new products, and plenty of fun to one of Ireland’s biggest food festivals.

Over five fantastic days, we connected with thousands of visitors, shared our passion for baking, and created unforgettable moments with consumers old and new.

Showcasing Our New Cookie Range

This year, Bloom gave us the perfect platform to introduce our new Cookies – Chocolate Chunk and Double Chocolate Chunk.

Fresh from the oven, these indulgent treats were sampled by thousands of visitors, giving people the chance to experience the rich, delicious taste of Cuisine de France firsthand. As highlighted internally, getting our new cookies “out there in front of consumers” was a key focus—and the response was incredible.

From first tastes to return visits, our cookies quickly became a crowd favourite.

Bloom 2026 at a Glance

• 5 days of activity (May 28th – June 1st)
• 90,000 visitors across the festival
• c.30,000 cookies tasted

With strong footfall and constant engagement, Bloom once again proved to be an ideal event for connecting directly with consumers.

Bringing the Brand to Life

Located in the Food Hall within the Love Irish Food area, our stand featured a live bake-off setup—allowing visitors to see, smell, and taste our products at their very best.

From sampling to conversation, every interaction helped bring the Cuisine de France brand to life in a fun, engaging way.

Supporting Our Charity Partners

Bloom wasn’t just about great food—it was also an opportunity to give back.

Throughout the weekend, we were proud to raise funds for our chosen charities, Féileacáin and Women’s Aid, supporting the important work they do for families and communities across Ireland.

A Team Effort

Behind every great event is a great team.

From planning and preparation to long days on-site, Bloom 2026 was made possible by the energy, enthusiasm, and dedication of our people. The result was a seamless, high-impact activation that truly delivered for the brand.

Looking Ahead

Bloom continues to be a key highlight in the Cuisine de France calendar—an opportunity to showcase innovation, connect with consumers, and celebrate great baking.

After an incredible weekend in Phoenix Park, one thing is certain:
our new cookies are here to stay.

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